DSS_Blog_5 Ways to Promote Your Space


Once you post your available spaces on our website, we will help get the word out via our monthly New Listing Newsletter and our Facebook page.  But there are several things you can do to increase visibility and get connected with potential users for your space.  Here are our top 5.

  1. Facebook, Twitter, LinkedIn, Oh My – Online “word-of-mouth” is one of the best ways to generate buzz about your space, expose new people to what you have to offer, and get new members in seats and/or events booked for your space. Once your listing is live, use the link from DenverSharedSpaces.org to share with your social media networks.  Don’t be shy!  Share often, at different times of the day, and from a variety of channels to ensure your message gets out there.  Mention @DenverSpaces or tag us on Facebook to expand your number of post views.
  2. A Little Help from Your Friends – Send direct email to your networks with the listing link, information about your space, and a few bullet points about who would fit your target market.  Ask that people forward the email on to people in their networks who fit the bill.
  3. Get Noticed in Your Neighborhood – Especially if you are promoting a shared space with on-going availability – i.e. a coworking center, event or meeting venue, or a community hub – you will want to get to know your neighbors. There are so many ways to get connected with your immediate community, but here are a few ideas.  Reach out to the Registered Neighborhood Organization in your ‘hood, and ask if you can share at the monthly meeting or submit a profile of your space to the neighborhood newspaper/newsletter. (If you’re in Denver, use this link to find out what RNOs represent you https://www.denvergov.org/content/denvergov/en/community-planning-and-development/registered-neighborhoods.html)  Take advantage of community bulletin boards in your local library, coffee shop, minimart, and rec center by posting your collateral and/or offering a stack of free day passes.  And lastly, don’t overlook the power of just showing up.  Participate in events hosted in your neighborhood, make your presence known at community meetings, and use your space to highlight local businesses and nonprofits.
  4. The First One’s Always Free – A great way to get new people in the door is offer something for free or at a steep discount. Most coworking centers provide free day passes to those considering membership. This is a great tool to expose people to all you have to offer.  The same approach can work with meeting or event space.  By offering first-time renters a discount or free use of your space, you can increase the likelihood of a return (paid!) visit.
  5. Tell Your Story – Use blog posts, newsletters, and connections with local media to get your story out there. An easy way to start is by reaching out to us and asking to have your space highlighted as our “Shared Space Profile” in the monthly newsletter. This resource goes out to 700+ readers and is a great opportunity to share what you’re up to – and what you have available.

What have been some of your most successful strategies for sharing your availability and getting connected?